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Sureline / Compare / vs Retell

Compare · prices read 2 September 2026

Sureline vs Retell

Retell offers voice-agent infrastructure with usage-based pricing. Sureline offers subscription plans with call time included, starting at $83.33/month billed annually at $1,000/year, or $100 billed monthly. Compare the work of configuring and maintaining your agents as well as the call volume and capacity you need.

Retell's prices are from retellai.com/pricing; Sureline's from the plan pricing. Both change, so the date at the top is part of the claim.

The same month, billed by each

250 minutes of calls.

About 60 four-minute calls. The Sureline figure is an annual monthly equivalent; competitor figures use the monthly terms in the cited snapshot. This is a subscription comparison, not an all-in invoice.

Sureline Starter · annual billing
Annual subscription$1,000/year
Call time each month600 minutes
Monthly billing option$100/month
Total$83.33/month
Retell components
Voice, speech and telephony, 250 min$21.25
Language model, by model$0.75 to $12
One number, and your own build$2.00
Total$24 to $35
Rosie tiers with minutes
Professional tier, 250 minutes$49.00
Booking and transfersScale tier, $149
Textsincluded
Total$49

Competitor prices are a snapshot from 2 September 2026; check each vendor for current terms. Sureline shows subscription prices, with included call time. Additional services are not included in this comparison.

Criterion by criterion

Sureline and Retell, on the things a buyer asks about.

SurelineRetell
What it isA finished receptionist: agents, inbox, knowledge base, rules, transfersA platform to build voice agents on, with an API and SDKs
Who builds the agentYou, from a trade template, on a canvasYour developer, or you, on the builder and the API
Pricing modelSubscription with included call timePer component: voice, speech, language model, telephony, number
Included call time10, 120 or 200 hours each month, by planAbout 8.8¢ to 13¢ depending on the model, telephony included
MonthlyStarter: $83.33/month billed annually at $1,000/year, or $100 billed monthly. Growth: $1,000/month. Scale: $1,500/month. Call time included.$2 a number; concurrency and knowledge bases past the free allowance $8 each
Monthly minimum$100 monthly, or $1,000 annuallyNone
Books appointmentsIncluded, with Housecall Pro and ZapierA function call you build and connect
Transfers a live callIncluded, with a whispered summary before you pick upBuilt with the SDK and your own conditions
Inbox, transcripts, texting the callerIncluded, one thread per customerTranscripts and analytics in the dashboard; the inbox is yours to build
Knowledge baseRead from your website, filled in onceTen free, then $8 a month each, plus a per-minute add-on
Website and appSame agent, same voice, two lines of codeWeb call SDK, wired by a developer
Free to startLimited time 60 day free trial through Oct 15th$10 credit

Retell from retellai.com/pricing, read 2 September 2026 · Sureline from sureline.io/pricing and the product

Who should pick which

Pick Retell if you have a developer and a flow of your own to build, or you are a product team shipping voice into something bigger. Pick Sureline if you are the owner of a business with a phone that rings, you want the receptionist working this week, and you want to be able to open it up and change it yourself.

Choose your Sureline capacity.

Included capacityStarterGrowthScale
Published agents138
Simultaneous calls1510
Call time each month10 hours120 hours200 hours
Annual billing$1,000/year$10,000/year$15,000/year
Monthly billing$100/month$1,000/month$1,500/month

Compare billing options and MSP discounts.

FAQ

Fair questions, straight answers.

Is Sureline built on Retell?

No. Sureline runs its own cascade of speech and language models and publishes a rate for each. It sells software, not phone service: a telephone call reaches your agent over a carrier, and the carrier time is its own line on the bill. See the pricing page for subscriptions and included call time.

Can I use my own model on Sureline?

You pick from the models Sureline publishes rates for, from the starting model to the best available, per agent. Bringing a model of your own is a Retell job.

I already built an agent on Retell. Why move?

You may not need to. If the inbox, the transfer, the after-hours rules and the booking are built and someone maintains them, Retell is doing its job. Sureline is for the owner who does not have that someone.

Keep your number · choose your plan

Give the 250 minutes to an agent you built.

Start from a template and choose the plan that fits your call volume.

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